Skip to main content

Is Your Physician a 'Spin Doctor"?

Recently, I read about a judge’s decision on a legal dispute.  The facts aren’t important here.  As I read my newspaper’s summary of the decision, it was clear to me that one side won and the other side lost.  Yet, both sides claimed victory.  This is commonplace in the public square where a clear loser boasts of a victory that even a casual observer recognizes to be magical thinking.  In the case above, the loser who claimed victory wasn’t a corporate PR spinner, but was the county prosecutor.

Folks seem to have such a difficult time admitting error, poor judgment or failure. 

Here’s a hypothetical.  A man sues a company alleging wrongful termination.  In addition to demanding that he be re-hired, he has asked for an apology, a public clearing of his name in boldface on the weekly company newsletter, back pay with benefits, and $5,000 to cover medical and psychological expenses incurred as a direct result of his firing.

The judge awards the man all of his demands, but reduced the $5.000 demand to $3,500 as he felt that the larger amount was excessive.

Is there any doubt here who won this case?  Yet, here’s what we might expect the company’s chattering PR magpie to crow in a press release.

All of us at Termination Enterprises are delighted with the judge’s decision to reject a disgruntled former employee’s demand for excessive payment.  In the spirit of reconciliation, we have decided to rehire the worker in accordance with the values of our company.

Magpie

Spin is everywhere.  If a politician is queried about sagging poll numbers, here is what you won’t hear.

My poll numbers are down because my policies stink.

You are more likely to hear bromides such as the following:
  • I don’t pay attention to the polls.  Polls go up and down every day.
  • Considering how we are being outspent, it’s amazing how well we’re doing.
  • We’re exactly where we expected to be.
  • Our campaign doesn’t want to peak too early.
  • The only poll that matters is Election Day.
How does my profession handle the truth?  Now, I don’t regard myself and my medical colleagues to be liars, but we have been known to massage a phrase from time to time.  Similar to the hypothetical company referenced above in this post, physicians sometimes claim victory with irrational enthusiasm.

Claim: We are very pleased that the tumor has decreased in size. 
Truth:  This result will not change your life expectancy.

Claim: I recommend watchful waiting for your condition.
Truth:  I have no clue what's going on, but most conditions resolve on their own and hopefully this will follow the same course.

Claim: I agree with you that an antibiotic makes sense here..
Truth: Antibiotics do nothing for colds except risk complications and cost money.

Claim: I’m sorry I’m late.  Something came up at the hospital.
Truth: I overslept.

Just because something is not true does not make it an outright lie.  Nevertheless, when your doctor makes a recommendation to you, ask about the medical evidence that supports the advice.  If the evidence is beyond a reasonable doubt, then you may decide the case accordingly.  If the evidence falls short, then you may decline the advice and claim victory.

Comments

Popular posts from this blog

Becoming a Part-Time Physician

Next month my schedule will change.  I will henceforth be off on Fridays with my work week truncated to Monday through Thursday.   I am excited to be enjoying a long weekend every weekend.  And while the schedule change is relatively minor, this event does feel like an important career moment for me.  It is the first step on a journey that will ultimately lead beyond my professional career.  It is this recognition that makes this modest schedule modification more significant than one would think it deserves.  As some readers know,   my current employed position has been a dream job for me.   Prior to this, I was in a small private practice, which I loved, but was much more challenging professionally and personally.   My partner and I ran the business.   Working nights, weekends and holidays were routine for decades.   On an on-call night, if I slept  through until morning, I felt as if I had won the lottery.   And w...

When Should Doctors Retire?

I am asked with some regularity whether I am aiming to retire in the near term.  Years ago, I never received such inquiries.  Why now?   Might it be because my coiffure and goatee – although finely-manicured – has long entered the gray area?  Could it be because many other even younger physicians have given up their stethoscopes for lives of leisure? (Hopefully, my inquiring patients are not suspecting me of professional performance lapses!) Interestingly, a nurse in my office recently approached me and asked me sotto voce that she heard I was retiring.    “Interesting,” I remarked.   Since I was unaware of this retirement news, I asked her when would be my last day at work.   I have no idea where this erroneous rumor originated from.   I requested that my nurse-friend contact her flawed intel source and set him or her straight.   Retirement might seem tempting to me as I have so many other interests.   Indeed, reading and ...

Personal Responsibility for Health

One of the advantages of the computer era is that patients and physicians can communicate via a portal system.  A patient can submit an inquiry which I typically respond to promptly.  It also offers me the opportunity to provide advice or test results to patients.  Moreover, the system documents that the patient has in fact read my message.  Beyond the medical value, it also provides some legal protection if it is later alleged that ‘my doctor never sent me my results’.  I have always endorsed the concept that patients must accept personal responsibility.   Consider this hypothetical example. A patient undergoes a screening colonoscopy and a polyp is removed.   The patient is told to expect a portal message detailing the results in the coming days.   Once the analysis of the polyp has been completed, the doctor sends a message via the portal communicating that the polyp is benign, but is regarded as ‘precancerous'.   The patient is advise...