Sunday, August 23, 2015

Is Your Doctor a Spin Doctor?

We are in the Age of Spin as the presidential campaigns percolate along.  So much fun to watch!  It’s a performance in doublespeak, deflection and distraction that is so obvious, that even a person who knows no English can spot it.  I used to get exasperated when I would watch a politician dodge the question posed, but now I view it as pure entertainment.   I’m glad I made this transition, particularly since I live in Ohio where we will see more spinning than anywhere else.

Spinning is an old profession.

To those who are unschooled in spinning recognition, keep your ear out for these phrases which are classic spin initiators.

‘…what I will say…’

‘The question we should be asking…’

‘I have always said…’

Let me illustrate.

Reporter:  Do you support the president’s Iran deal?
Spinner:    The question we should be asking is why are we caving to the Ayatollahs?

Reporter:  Do you support a path to citizenship for the 12 million undocumented immigrants?
Spinner:   I have always said that this nation must have border security to protect our nation.

Reporter: Do you accept the Supreme Court’s decision legalizing gay marriage as settled law?
Spinner:   I am a champion for liberty and  I have always said that I believe that this issue should be addressed by the states.

Reporter: Will you say now on national television that you recommend American boots on the ground in Iraq?
Spinner: What I will say, is that if it weren’t for Obama’s leading from behind, we’d never be in this position.

The political spinmeisters are weaving a tapestry that is stretching across the country.

While the medical profession cannot rival the political class in spinning competence, we’ve been known to massage a phrase or two.  Have a look.

Medical Truth:  Regular exercise has a modest effect on weight loss.
Patient Spin:  Once I resume my exercise routine, the pounds will melt off.

Patient Truth:  Hey, where’s my doctor hiding?
Administration Spin:  If you like your doctor, you can keep your doctor.

Medical Truth: Proof of efficacy of probiotics for gastrointestinal diseases is lacking.
Health Food Store Spin:  After you swallow zillions of good and great bacteria, they become your personal warriors against digestive evil. 

PhysicianTruth:  The placebo effect is a real phenomenon.
Physician Spin: I think this pill has a good chance to deliver some relief to you.

What's your profession?  What yarns have you spun lately?

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