Pepto Bismol remains one of the most popular over-the-counter medicines that my patients swallow.
They take it for all kinds of digestive distress. Does it work?
Hard to say. The elixir does have
anti-bacterial and anti-diarrheal properties, but I suspect that there
is a potent placebo effect at play also.
I personally think that these sales are largely the result of decades of
brilliant marketing by the company. We
can all remember their television commercials in the days of yore when we would
watch the pink liquid oozing down the esophagus and then gently coating
the stomach creating a blanket of healing and protection. What a graphic! Many patients have internalized this
marketing believing that this medicine is the fire extinguisher that can quiet
their internal flames.
Patients are generally unaware of two important properties
of this product. First, Pepto Bismol can turn the stool black. Three or four times a year I receive frantic
calls from patients with black stools who are scared that they are experiencing
internal bleeding. At times, a medical colleague
refers such a patient to me wondering if a bleeding ulcer might be present,
when the culprit is actually the pink drink.
Secondly, Pepto Bismol is actually an aspirin product, which
is not a medicine that most gastroenterologists recommend for stomach
distress. I have not yet met a single Pepto
Bismol consumer who was aware of the medicine’s aspirin component. Following this same therapeutic strategy,
many of my patients drink apple cider vinegar – an acid – to combat heartburn
which is caused by acid. And many of
them swear it delivers relief!
Healing is complex and extends beyond the boundaries of
science. We have all experienced this phenomenon
and have witnessed it in others. We simply
cannot understand every pathway that leads to relief. Those of us who are in the healing business
need a daily tincture of open-mindedness and humility if we are to heal
others. This shouldn’t be too much for doctors to swallow.
Nice post thank you Robin
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