I don’t foresee them disappearing from the public landscape anytime soon.
I think there will be a segment of the population that will
continue to wear masks even after the pandemic has subsided. Indeed, there are parts of the world where
donning a face mask is routine.
And as we have all seen, there is a vocal segment of the
population that will refuse mask wearing regardless of the circumstances. For example, sitting governors, with a keen
eye for politics, have ordered that no mask mandates can be instituted in their
states. Score 1 for Politics and 0 for Science.
Just as our country has not experienced its last hurricane
or wildfire, there are other pandemics lurking over the horizon. So, over time, mask wearing will rise
periodically when nature’s germ warfare strikes us again.
'The Mask Stays!'
I also suspect that many health care institutions will
require their staffs to wear masks long after the public will have been advised
that masking is no longer advised. These
hospitals and medical facilities may truly believe that ongoing mask wearing will
offer protection with no downside. And,
it may serve as a branding function to reassure the public regarding the
institution’s culture of safety. Many
medical images – a stethoscope, the nurse’s cap of yore, the white coat, the
doctor’s black bag and a surgical mask – are viewed favorably by the
public.
Have you ever noticed how often physicians being interviewed on television are wearing a white coat when there isn’t a patient in site? Image matters.
I don’t envision that a face mask will become a permanent
wardrobe accessory for me. But I expect
to see others masked up on ground and air transportation, in theaters and at
sporting or entertainment events.
Perhaps, our marketing gurus, who spend their professional lives
convincing us to buy products that we don’t need, will convince us that masks are
cool. Imagine a 30-second ad spot during the Super Bowl depicting a biker on a Harley cruising up a dirt road, sunlight gleaming off the motorcycle, mask in place...
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