How many
times each week do we hear the phrase, 'if you're not completely satisfied,
we'll refund the purchase price - no questions asked."
This is
more often a marketing ploy than a true money-back guarantee. I have a sense that trying to obtain a promised
refund on an item that dissatisfied us is about as easy and carefree as changing an
airline ticket reservation or reaching a live human
when our home internet service is down.
So, when the weight loss pills don't really melt the pounds off, don't
be shocked if the check isn't in the mail when you mail back the placebo pills
to a post office box several states away.
And, of course, you won't recover the shipping and handling costs.
Send Stuff to P.O Box in Southeast Asia
This is
my opportunity to ask for help from my erudite readership. What exactly is shipping and handling? Doesn't postage already cover the
'shipping'? $8.95 seems pricey for a
'handling' charge for anti-wrinkle cream or a set of steak knives endorsed by
make-believe chefs. I don't really want
strangers handling my stuff anyway. Are
they wearing gloves, I hope?
I hear a
commercial often for a zinc product that promises a full refund if
the product does not shorten the course of the common cold. I do have some medical training, as readers
know. Readers who are smart enough to
understand'shipping and handling' are asked now to explain how an individual can
assert that the zinc product was not effective.
The Complaint
"Please
give me a full refund. My cold lasted 6
days. Usually, I feel better by the 5th day.
Your zinc stinks."
The Response
"Thank
you so much for your input. All of us at
Zinc Jinx, Inc.welcome customer feedback.
Please send urine samples for days 4,5 and 6 packed in dry ice at your
own expense so we can verify that you were taking the product as directed. Include all packaging including the shrink
wrap around the bottle that you should have retained had you consulted our customer
service web site prior to opening.
Expect a response in 6 weeks.
Even if your urine drug content is deemed to be sufficient, our on site
cold and flu experts may conclude after impartial study that your cold would
have lasted 9 days without our product."
I'm not
offering an opinion on zinc's effectiveness in fighting the common cold. I'm suggesting that it is not possible for a
zinc swallower to really know if zinc expedited his recovery. Belief is not evidence. If we recover on day 6, perhaps, zinc was an
innocent bystander receiving credit for a favorable outcome that it did not
contribute to.
Sometimes,
we physicians are lucky in the same way.
Our patients get better, as they usually do, and we get the credit. As we know, the converse is sometimes true. We get blamed when we don't deserve it.
Should
doctors offer a money back guarantee if our patients are not fully
satisfied? The zinc scenario illustrates how difficult it can be in medicine to assign credit or the blame
for the outcome. The only secure
guarantee in medicine is that there are no guarantees.
If any
reader is not fully satisfied with this post, the full purchase price will be
promptly refunded - no questions asked.
Comments
Post a Comment