Why does is seem that so much information given to us comes
with disclaimers? The weight loss
product ads on TV that promise more than they will deliver, are always
accompanied by 5 nanosecond disclaimers in a font size that can’t be discerned
by the human retina stating that the results are not typical.
Watch the Pounds Melt Away!
It seems deceptive to be advertising a product by showcasing
a performance that the vendor admits is not typical.
Let’s extend this philosophy to other professions and
trades.
- Financial Planner: Invest with us and earn 20% returns annually over 5 years. Results not typical.
- Attorney: When I catch your ambulance, I’ll make us both millionaires! Results not typical.
- SAT Tutor: My students have the dilemma of choosing between Harvard and Princeton. Make your kids my kids. Results not typical.
- Airline Industry: When our customers call us on the 800 line, a live human answers by the 3rd ring. Results not typical.
- Politician: I will always vote my conscience, mindful of those who elected me, without regard to politics or personal ambition. Results not typical.
Get the point? All of
the above claims may be true as isolated aberrational events, but most of us
would agree that they are not typical.
How many weight loss pills would be sold if the viewers were shown the
typical result?
I went to a Chicago to spend a weekend with my pal, Lewis,
who has been featured on the blog previously.
We treated ourselves to a high end hotel. I approached the concierge for advice on a
restaurant within walking distance. Fortunately,
we didn’t have a car since the hotel’s daily parking rate was actjually $75.00, including
some exorbitant taxes. Who says
extortion isn’t legal? I’ve stayed at
hotels for less money than this.
I was interested in Thai cuisine and the concierge
recommended a restaurant that was 15 minutes away on foot. I then asked what I thought was a reasonable
question from a guest who was new to the city.
“Will we be walking through safe areas?”
She offered a response that I won’t forget for a long time.
“I’m sorry, sir. The
hotel cannot give any safety advice.
This issue is left to the discretion of our guests.”
On my honor, I am fairly recounting the vignette without
embellishment. I won’t comment further
as the absurdity of it is self-evident.
Thus far, I haven’t offered my patients any disclaimers when
they come to see me, but perhaps I should remedy this for my own protection. Consider the following hypothetical anecdote.
“Dr. Kirsch, do you think I should go through with the surgery?”
“I’m sorry, Mrs. Diverticulitis. Our practice cannot offer opinions on
specific medical or surgical options. We
defer these issues to the discretion of our patients.”
I hope readers agree that this post exudes wit and
wisdom. Yeah, I know. Results
not typical.
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