Knowledge is power. Increasingly, patients are demanding and
receiving access to levers in the medical machine that would have been
unthinkable a generation ago. I have
already opined on this blog whether the informed consent process, which I
support, can overwhelm ordinary patients and families with conflicting and
bewildering options. Television and the
airwaves routinely advertise prescription drugs directly to the public. Consider the strategy of direct-to-consumer
drug marketing when millions of dollars are spent advertising a drug that
viewers are not permitted to purchase themselves. The public can now with a few clicks on a
laptop, research individual physicians and hospitals to compare them to
competitors. The ‘Sunshine Act’, an
Obamacare feature, publicizes payments to physicians and hospitals by
pharmaceutical companies and other manufacturers.
"Sunlight is said to be the best disinfectant"
Every physician today has the
experience of patients coming to the office presenting their internet search on
their symptoms for the doctor’s consideration. “Yes, Mrs. Johnson, although it
is true that malaria can cause an upset stomach, I just don’t think this should
be our first priority.”
There are now laws that permit
patients to order their own lab tests such as cholesterol or glucose. Even registered nurses working in intensive
care units are not permitted to order these tests without a physician's authorization. Ordering diagnostic tests and medical
treatments has always been under the purview of a physician or highly trained
medical professionals. Who interprets
the results? The patient? The lab tech who drew the blood? The cashier
at the retail health clinic? A policeman? A hospital custodian?
I had an office visit with my own
physician to discuss how best to manage my own cholesterol level. While this discussion did not have the drama
of cardiac bypass surgery, it took time to consider the risks and benefits of
various options along with my personal and family risk of cardiac disease. My point is that even two medical
professionals had to navigate through an issue that had more complexity than one
might think. Understanding the significance of a lab result takes nuance and medical judgment.
Patients already purchase all
varieties of heartburn medicines over-the-counter, that years ago were out of reach. Should we permit patients to buy antibiotics, blood pressure medicines, ‘statins’ for elevated
cholesterol and anti-depressants? Why not?
Think of all the money the system
would save. A depressed individual, for
example, doesn’t have to waste time and money with a psychiatrist. He already knows he’s depressed. He can proceed
directly to the Mood Aisle of the local drug store and get the pills he
needs. Wouldn’t it be easier and cheaper
if patients could just buy antibiotics themselves for those pesky colds and
flus? No office visit or time off work for a doctor appointment. The fact that antibiotics don’t combat colds and
other viruses never seemed to deter their use.
Eventually, patients can order
their own colonoscopies, stress tests, cardiac catheterizations and gallbladder
removals. Perhaps, we will see the
creation of AmazonMEDPRIME. Feeling a
little chest tightness? Just click the app,
and the Cardiac Cath Mobile will be at your door in 30 minutes or less.
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