A few weeks back, a drug rep, aka a pharmaceutical representative, came to the office hawking a new constipation medicine. These guys are in a tough racket. They need to sell products that we physicians are often unable to prescribe. It’s the Formulary, Stupid. The Best Disinfectant In the olden days, before I entered the hallowed halls of healing, pharm reps, or drug detailers, developed relationships with physicians who would then prescribe their drugs. Physicians to this day deny the incontrovertible truth that we are influenced by pharmaceutical company marketing techniques, which still feature face time between sales folks and prescribing physicians. These days, many of the sales tools used years ago have been properly prohibited. Physicians cannot be flown to exotic locales and paid big bucks so they can serve as ‘expert consultants’ who will be subjected to push polling on the new pharmaceutical product. (Why didn’t any company ever ask me to serve as an ‘exp
MD Whistleblower presents vignettes and commentaries on the medical profession. We peek 'behind the medical curtain' and deliver candor and controversy in every post.