I read an interesting piece this morning about a medical
renegade who turned his back on one of the most powerful health care systems in
the world. It’s not easy to push back
against a leviathan. If I give you an
oar, I doubt that you could change the direction of a cruise ship. But sometimes, a single person can make a wall
fall down. Remember, the brave Chinese
man who faced down an approaching tank in Tiananmen Square, which was captured
on an iconic video? On a lesser scale,
an orthopedist, formerly employed by The Cleveland Clinic Foundation, decided
that his Clinic bosses were preventing him from offering his patient’s the best
medical care possible. He fired them.
"Let's blow this joint!"
The Clinic, in a cost cutting move, restricted orthopedists
to using artificial joints from only two device companies. The surgeon had been using artificial joints
from another company for nearly 3 decades, and he reported excellent
results. This orthopedic surgeon had a
bone to pick with his bosses, but their edict was as rigid as a steely plaster
cast. There would be no exceptions.
Usually, when stuff like this becomes public, we are greeted
by nauseating and sanitized statements from the PR office that generally seek
to distract and deflect. That’s when the
PR Prism is so useful. Consider some
examples.
Facts: A sneaker company is discovered to be using child laborers
in Southeast Asia for 10 years.
PR Prism: Our company never knowingly hires underage works
and always strives to adhere to the highest corporate ethical standards. We have started a full investigation and
promise transparency and accountability.
Translation: We got
caught.
Facts: A presidential candidate deletes tens of thousands of
e-mails that were housed on a personal server that was kept in her basement.
PR Prism: I never violated my well known stratospheric
standards for probity and integrity. To
the best of my recollection, I never knowingly sent or received any e-mails
that any reasonable Secretary of State would have regarded as Confidential, Top
Secret or even Semi-Secret in accordance with written Policies and
Procedures. I wish I could share these P
& P manuals with you, but of course, they are classified.
Translation: Ha! Ha!
Ha!
In what I suspect was PR lapse, the statements from The
Cleveland Clinic contained some glimmers of actual truth. I would have expected some doublespeak about
how the Clinic is ‘always striving to provide World Class Care…”, but here’s
what the Chief of Staff said after acknowledging that their corporate and
coercive decisions can give individual practitioners vexing choices
“It doesn’t make everyone happy. There is a tremendous amount of change going
on in health care as we work to drive quality, but do it in a more affordable
way.”
I congratulate the Clinic on at least admitting that they
trying to save money, and not disguising the cost-cutting under the veil of
medical quality. I support practicing cost-effective medicine,
as I have expressed repeatedly in this blog.
However, I suspect there is an important part of this story that was not
reported in 9/10/15 Plain Dealer article.
How did these 2 orthopedic device companies get the Cleveland
Clinic gig? Was it based on cost? Did the Clinic or any of their physicians
have financial ties to the companies?
While the Clinic claims that physicians had input into the choices of
these two vendors, was the process in truth a preordained corporate
decision? Did artificial joint competitors
have a fair shot to bid for the business?
If a competitor sold artificial joints to a Clinic competitor, would
this company be shut out?
This issue goes well beyond artificial joints. Every hospital in the nation makes deals for
artificial joints, heart valves, intravenous catheters, medications, surgical instruments
and radiology equipment. Increasingly,
these are as much business decisions as they are medical decisions. If a product or service can be delivered more
cheaply with no loss of quality, than we all support it. Who do patients trust to make these
judgments? Your doctor or the hospital’s
accounting department?
I’m not suggesting that the Clinic, or the hospitals where I
practice are crooked. But, the medical
industrial complex has many tense conflicts of interests that are sequestered
far beyond the view of the public. I’m
sure there are troves of hospital e-mails that would be fascinating to review,
unless the servers have been wiped clean.
I absolutely love how you speak your mind and stand your ground not just on your blog but another one where you post and I read quite often. I've wanted so badly to reply in your defense when comments are ugly, unfair and unwarranted towards you. You Sir are to good to be true! And without question a deep breath of fresh air.
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